We take any number of start-points. It can be a trend or something that already exists but that we believe can be done better. Or even just somebody's seemingly crazy idea, and collectively see what we can do with it.
Things get prototyped and a few get launched into a full blown business, but operations are never allowed to get in the way of the entrepreneurial, creative freedom that really only happens at the beginning.
We have already kicked off projects in the ecommerce, dynamic content and advertising spaces with many more in the pipeline.